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2017 #SMSociety Theme: Social Media for Social Good or Evil

Our online behaviour is far from virtual–it extends our offline lives. Much social media research has identified the positive opportunities of using social media; for example, how people use social media to form support groups online, participate in political uprising, raise money for charities, extend teaching and learning outside the classroom, etc. However, mirroring offline experiences, we have also seen social media being used to spread propaganda and misinformation, recruit terrorists, live stream criminal activities, reinforce echo chambers by politicians, and perpetuate hate and oppression (such as racist, sexist, homophobic, and anti-Semitic behaviour).

avatar for Bill Karpen

Bill Karpen

Microsoft Corp.
Sr. Market Research Manager
Redmond, WA, USA
I'm in Microsoft's Social Intelligence Practice within the Customer & Market Research department. We use a proprietary social media tracking tool to analyze social media conversations around technology. My focus is on social media conversations around the Microsoft brand, education, and advertising. I'm also looking at how we analyze sentiment, foreign language content, and the structure of conversations.
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