2017 #SMSociety Theme: Social Media for Social Good or Evil

Our online behaviour is far from virtual–it extends our offline lives. Much social media research has identified the positive opportunities of using social media; for example, how people use social media to form support groups online, participate in political uprising, raise money for charities, extend teaching and learning outside the classroom, etc. However, mirroring offline experiences, we have also seen social media being used to spread propaganda and misinformation, recruit terrorists, live stream criminal activities, reinforce echo chambers by politicians, and perpetuate hate and oppression (such as racist, sexist, homophobic, and anti-Semitic behaviour).

avatar for Philip Mai

Philip Mai

Ryerson Social Media Lab
Director of Business & Communications
Toronto, Canada

I am the Director of Business and Communications at the Social Media Lab at Ted Rogers School of Management and the Manager of Academic Communications at Ryerson University in Toronto, Canada. I am a co-founder of the International Conference on Social Media & Society and a co-organizer of the 2017 Altmetric Conference

I am responsible for strategic academic outreach and communications at Ryerson University. In my work at the Social Media Lab, I mainly focus on business and research partnerships, knowledge mobilization, information diffusion and the practical application of social media analytics. My aim is to connect people, knowledge and ideas.