2017 #SMSociety Theme: Social Media for Social Good or Evil

Our online behaviour is far from virtual–it extends our offline lives. Much social media research has identified the positive opportunities of using social media; for example, how people use social media to form support groups online, participate in political uprising, raise money for charities, extend teaching and learning outside the classroom, etc. However, mirroring offline experiences, we have also seen social media being used to spread propaganda and misinformation, recruit terrorists, live stream criminal activities, reinforce echo chambers by politicians, and perpetuate hate and oppression (such as racist, sexist, homophobic, and anti-Semitic behaviour).

avatar for Jaigris Hodson

Jaigris Hodson

Victoria, BC
Jaigris Hodson (B.A. Royal Roads University, M.A., Ph.D. York/Ryerson) is an Assistant Professor in Office of Interdisciplinary Studies at Royal Roads University. Her doctoral research focused on compiling and understanding the self-professed corporate identities of Facebook, Twitter and Google as seen through an analysis of their blog posts from 2006 - 2011. She has presented at multiple conferences and has published articles in a number of journals, including the Canadian Journal of Communication. She has developed and taught courses in digital innovation and social media at Ryerson University for both the Digital Specialization Program and the Masters in Digital Media Program. In addition, Jaigris has provided social media consulting for a variety of small to mid-size clients, advising on content strategy, social media planning, and analytics. Specialties: Social Media, digital technology, entrepreneurship, innovation, technology and communication, social media in business, content strategy, content curation and aggregation, research and data analysis, information architecture, gender and communication, technology studies.