2017 #SMSociety Theme: Social Media for Social Good or Evil

Our online behaviour is far from virtual–it extends our offline lives. Much social media research has identified the positive opportunities of using social media; for example, how people use social media to form support groups online, participate in political uprising, raise money for charities, extend teaching and learning outside the classroom, etc. However, mirroring offline experiences, we have also seen social media being used to spread propaganda and misinformation, recruit terrorists, live stream criminal activities, reinforce echo chambers by politicians, and perpetuate hate and oppression (such as racist, sexist, homophobic, and anti-Semitic behaviour).

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Sunday, July 30 • 15:31 - 17:00
Super Bowl Live Tweets: The Usage of Social Media during a Sporting Event

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Authors: Youngsub Han, Beomseok Hong and Kwangmi Ko Kim

Abstract: The development and popularity of social networking sites (SNS) and technology have changed the audience’s media consumption patterns, particularly TV viewing. TV audiences share their viewing experiences real-time through computer-mediated communication, which creates a pseudo-communal viewing experience. Typically, social media is well known for assisting this new form of TV viewing practice. There is an emerging body of literature on what types of messages people share with others while they are watching TV and how those messages and conversations are related to the context of the program they are watching. However, little research has been conducted on social TV with a sport game. Therefore, this study plans to analyze the viewer’s social TV behaviors and engagement during a Super Bowl game and further compare whether the “coverage of conversations” is related to the nature of the game.

Sunday July 30, 2017 15:31 - 17:00 EDT
TRS 1-077- 7th Flr Ted Rogers School of Management, Ryerson University 55 Dundas Street West, Toronto, ON M5G 2C19

Attendees (8)