2017 #SMSociety Theme: Social Media for Social Good or Evil

Our online behaviour is far from virtual–it extends our offline lives. Much social media research has identified the positive opportunities of using social media; for example, how people use social media to form support groups online, participate in political uprising, raise money for charities, extend teaching and learning outside the classroom, etc. However, mirroring offline experiences, we have also seen social media being used to spread propaganda and misinformation, recruit terrorists, live stream criminal activities, reinforce echo chambers by politicians, and perpetuate hate and oppression (such as racist, sexist, homophobic, and anti-Semitic behaviour).

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Sunday, July 30 • 15:31 - 17:00
Social Media For Social Good: A Study Of Experiences And Opportunities In Rural Australia [FULL]

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Authors: Lisa Given, Denise Winkler and Kathryn Wallis

Abstract: Social media platforms are espoused as helpful for overcoming the tyranny of distance for rural people and businesses, connecting them with local and global communities. Yet, little research has been conducted to document social media use by rural residents. This paper explores the social media experiences of 62 rural Australians, gathered through focus group and individual interviews. Results reveal the varied ways that rural residents use social media, for personal and work activities. Positive and negative perceptions of social media tools provide detailed insights into rural residents’ views. Participants highlighted opportunities to harness the potential of social media to further their business interests, to build social networks and to advocate for issues important to rural people.

Sunday July 30, 2017 15:31 - 17:00 EDT
TRS 1-077- 7th Flr Ted Rogers School of Management, Ryerson University 55 Dundas Street West, Toronto, ON M5G 2C19