2017 #SMSociety Theme: Social Media for Social Good or Evil

Our online behaviour is far from virtual–it extends our offline lives. Much social media research has identified the positive opportunities of using social media; for example, how people use social media to form support groups online, participate in political uprising, raise money for charities, extend teaching and learning outside the classroom, etc. However, mirroring offline experiences, we have also seen social media being used to spread propaganda and misinformation, recruit terrorists, live stream criminal activities, reinforce echo chambers by politicians, and perpetuate hate and oppression (such as racist, sexist, homophobic, and anti-Semitic behaviour).

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Sunday, July 30 • 15:31 - 17:00
When Private And Professional Lives Meet: The Impact Of Digital Footprints On Employees And Political Candidates [WIP]

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Authors: Riham Mohamed, Thais Bardini Idalino and Sonia Chiasson

Abstract: We present the results of a between-subjects survey with 459 participants to gather opinions of privacy and how such online content should impact job candidates and political candidates, respectively. Our analysis explores differences between the two scenarios, and whether demographic characteristics influence users’ perspectives towards politicians and/or employees. Overall, respondents were less tolerant of the online activities of political candidates. We conclude the paper with a discussion of how the concept of online privacy is evolving in this age of social media.

Sunday July 30, 2017 15:31 - 17:00 EDT
TRS 1-073 - 7th Flr Ted Rogers School of Management, Ryerson University 55 Dundas Street West, Toronto, ON M5G 2C4