2017 #SMSociety Theme: Social Media for Social Good or Evil

Our online behaviour is far from virtual–it extends our offline lives. Much social media research has identified the positive opportunities of using social media; for example, how people use social media to form support groups online, participate in political uprising, raise money for charities, extend teaching and learning outside the classroom, etc. However, mirroring offline experiences, we have also seen social media being used to spread propaganda and misinformation, recruit terrorists, live stream criminal activities, reinforce echo chambers by politicians, and perpetuate hate and oppression (such as racist, sexist, homophobic, and anti-Semitic behaviour).

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Sunday, July 30 • 11:01 - 12:30
Branding Practices In The New(Er) Media: A Comparison Of Retailer Twitter And Web-Based Images [WIP]

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Author: James Lannigan

Abstract: In this working paper I compare how retailers of different size use webpages and social media. I examine over 2800 unique images from 86 retailers, using a quantitative content analysis that enumerates visual elements within pictures. I find that there are significant differences in the use of these two mediums in terms of retailer scale, and that based on their size, retailers display different types of images at much different proportions.

Sunday July 30, 2017 11:01 - 12:30 EDT
TRS 1-147 - 7th Flr Ted Rogers School of Management, Ryerson University 55 Dundas Street West, Toronto, ON M5G 2C9