2017 #SMSociety Theme: Social Media for Social Good or Evil

Our online behaviour is far from virtual–it extends our offline lives. Much social media research has identified the positive opportunities of using social media; for example, how people use social media to form support groups online, participate in political uprising, raise money for charities, extend teaching and learning outside the classroom, etc. However, mirroring offline experiences, we have also seen social media being used to spread propaganda and misinformation, recruit terrorists, live stream criminal activities, reinforce echo chambers by politicians, and perpetuate hate and oppression (such as racist, sexist, homophobic, and anti-Semitic behaviour).

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Sunday, July 30 • 11:01 - 12:30
TweetSight: Enhancing Financial Analysts' Social Media Use [FULL]

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Authors: Rama Adithya Varanasi, Benjamin Hanrahan, Shahtab Wahid and John Carroll

Abstract: Financial analysts utilize information from heterogeneous sources (for example, corporate filings, economic indicators, news, and tweets) to generate unique trade ideas through a sensemaking process. In this paper, we seek to understand the role of social media in this process. We conducted a semi-structured interview and identified essential benefits and barriers for the primary social media platform used by the analysts - Twitter. Analysts use Twitter as a query exploration tool, as a bellwether to understand sentiment, and to gauge knock-on effects. Drawing from our findings, we developed four scenarios to guide the design of TweetSight. Finally, we evaluated the design of TweetSight by walking analysts through the prototype. Analysts responded positively to anchoring contextual tweets in news articles to facilitate discovery and exploration of Twitter. Our findings and design implications can be applied more broadly to leveraging social media for sensemaking, benefiting various business communities.

Sunday July 30, 2017 11:01 - 12:30 EDT
TRS 1-147 - 7th Flr Ted Rogers School of Management, Ryerson University 55 Dundas Street West, Toronto, ON M5G 2C9