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2017 #SMSociety Theme: Social Media for Social Good or Evil

Our online behaviour is far from virtual–it extends our offline lives. Much social media research has identified the positive opportunities of using social media; for example, how people use social media to form support groups online, participate in political uprising, raise money for charities, extend teaching and learning outside the classroom, etc. However, mirroring offline experiences, we have also seen social media being used to spread propaganda and misinformation, recruit terrorists, live stream criminal activities, reinforce echo chambers by politicians, and perpetuate hate and oppression (such as racist, sexist, homophobic, and anti-Semitic behaviour).

Saturday, July 29 • 15:31 - 17:00
Glyphexts (Glyphs + Text = Effect) As Information Divide: Screen Reader Impact On Interpreting Sentimentality In Online Social Media Review Posts [WIP]

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Author: Laurie Bonnici

Abstract: Subjective information in the form of online social media (OSM) opinion posts increasingly functions as useful information in times of uncertainty. Sentimentality frequently expressed in OSM posts includes emotions such as excitement, disbelief, and rhetoric. Sentimentality is conveyed through glyphs expressed in isolation (?) or (!), success repetition (????), (!!!!!), or (?!), and non-standard punctuation such as the interrobang (‽).Application of a nascent lens, Cognitive Authority Framework – Quality Information Source (CAF-QIS) has revealed that the application of glyphs is commonly and frequently applied in OSM. Yet accessibility software employed by those with visual challenges allows for filtering of extra-character content in documents, including web content such as OSM. Some screen readers exclude conveyance of glyphs entirely. Through open-ended survey responses and first-hand interview accounts with visually challenged users active on OSM opinion sites, this project seeks to uncover deeper understanding of how they determine trustworthiness of opinions and better opportunities to access emotionally informed subjective content. The concept of glyphicality provides a lens to interpret sentimentality within the specialized social media domain.

Saturday July 29, 2017 15:31 - 17:00
TRS 1-075 - 7th Flr Ted Rogers School of Management, Ryerson University 55 Dundas Street West, Toronto, ON M5G 2C9

Attendees (6)