2017 #SMSociety Theme: Social Media for Social Good or Evil

Our online behaviour is far from virtual–it extends our offline lives. Much social media research has identified the positive opportunities of using social media; for example, how people use social media to form support groups online, participate in political uprising, raise money for charities, extend teaching and learning outside the classroom, etc. However, mirroring offline experiences, we have also seen social media being used to spread propaganda and misinformation, recruit terrorists, live stream criminal activities, reinforce echo chambers by politicians, and perpetuate hate and oppression (such as racist, sexist, homophobic, and anti-Semitic behaviour).

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Saturday, July 29 • 15:31 - 17:00
Information Flow On Digital Social Networks During A Cultural Event: Methodology And Analysis Of The “European Night Of Museums 2016” On Twitter [FULL]

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Authors: Brigitte Juanals and Jean-Luc Minel

Abstract: In this paper, we present first, a representation of flows of messages and their contents on Twitter, then an instrumented methodology to describe and analyze these flows and their distributions in relation with the stakeholders which reflects engagement and interactions between different types of stakeholders. We apply our methodology and associated tools on the 12th edition of the cultural event "European Night of Museums" (#NDM16).

Saturday July 29, 2017 15:31 - 17:00 EDT
TRS 1-075 - 7th Flr Ted Rogers School of Management, Ryerson University 55 Dundas Street West, Toronto, ON M5G 2C9