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2017 #SMSociety Theme: Social Media for Social Good or Evil

Our online behaviour is far from virtual–it extends our offline lives. Much social media research has identified the positive opportunities of using social media; for example, how people use social media to form support groups online, participate in political uprising, raise money for charities, extend teaching and learning outside the classroom, etc. However, mirroring offline experiences, we have also seen social media being used to spread propaganda and misinformation, recruit terrorists, live stream criminal activities, reinforce echo chambers by politicians, and perpetuate hate and oppression (such as racist, sexist, homophobic, and anti-Semitic behaviour).

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Saturday, July 29 • 14:00 - 15:00
Fireside Chat 2A: How Twitter Canada Uses Data to Tell the Story of Elections

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Abstract: Politics is a huge part of the conversation on Twitter and for the team at Twitter Canada, it's also a key component of Twitter engagement strategy with the media. Join the organization's Head of Communications Cam Gordon for an inside look at how the Twitter uses data, insights and research as an engine for telling political stories in Canada. Focus will be on governments at the municipal, provincial and federal level with an added look at how the data and conversations change (both in the media and on Twitter) at each level. 

Invited Speaker:  
Cam Gordon is the Head of Communications for Twitter Canada. Cam works with journalists across Canada, keeping them informed of the latest happenings with Twitter and sharing Canadian Twitter stories rooted in politics, sports, entertainment and other areas. Prior to Twitter, Cam spent 10+ years working for two of Canada’s most well-respected communications firms, Hill+Knowlton Strategies and High Road Communications. At these agencies, Cam worked with clients such as LG Electronics, Disney, 3M, TELUS, Spin Master and American Express

Politics is a huge part of the conversation on Twitter and for the team at Twitter Canada, it's also a key component of Twitter engagement strategy with the media. Join the organization's Head of Communications Cam Gordon for an inside look at how the Twitter uses data, insights and research as an engine for telling political stories in Canada. Focus will be on governments at the municipal, provincial and federal level with an added look at how the data and conversations change (both in the media and on Twitter) at each level. 


Moderators
avatar for Jenna Jacobson

Jenna Jacobson

PhD Candidate, University of Toronto
@jacobsonjenna

Saturday July 29, 2017 14:00 - 15:00
TRS 1-073 - 7th Flr Ted Rogers School of Management, Ryerson University 55 Dundas Street West, Toronto, ON M5G 2C4
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Attendees (13)