2017 #SMSociety Theme: Social Media for Social Good or Evil

Our online behaviour is far from virtual–it extends our offline lives. Much social media research has identified the positive opportunities of using social media; for example, how people use social media to form support groups online, participate in political uprising, raise money for charities, extend teaching and learning outside the classroom, etc. However, mirroring offline experiences, we have also seen social media being used to spread propaganda and misinformation, recruit terrorists, live stream criminal activities, reinforce echo chambers by politicians, and perpetuate hate and oppression (such as racist, sexist, homophobic, and anti-Semitic behaviour).

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Saturday, July 29 • 11:01 - 12:30
Motivations For Sharing News On Social Media [WIP]

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Authors: L. Y. C. Wong and Jacquelyn Burkell

Abstract: Social media have become an important part of everyday communication and a mechanism for sharing and ‘re-sharing’ of information. We discover news through our social network and pass along what we deem relevant to others. Numerous studies focus on the sharing of personal information (both online and offline) but less research examines news sharing practices — especially via social media. Understanding why we choose to share news and non-personal content online is vital in a world where, more and more, we turn to social media and our online social networks for news and information about the world around us. This research explores factors that influence our decision to share and re-share non-personal content with others in an online environment, specifically the choices we make when we share news.

Saturday July 29, 2017 11:01 - 12:30 EDT
TRS 1-077- 7th Flr Ted Rogers School of Management, Ryerson University 55 Dundas Street West, Toronto, ON M5G 2C19