2017 #SMSociety Theme: Social Media for Social Good or Evil

Our online behaviour is far from virtual–it extends our offline lives. Much social media research has identified the positive opportunities of using social media; for example, how people use social media to form support groups online, participate in political uprising, raise money for charities, extend teaching and learning outside the classroom, etc. However, mirroring offline experiences, we have also seen social media being used to spread propaganda and misinformation, recruit terrorists, live stream criminal activities, reinforce echo chambers by politicians, and perpetuate hate and oppression (such as racist, sexist, homophobic, and anti-Semitic behaviour).

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Saturday, July 29 • 11:01 - 12:30
Me, Myselfie, And I: Individual And Platform Differences In Selfie Taking And Sharing Behavior [FULL]

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Authors: Zhiying Yue, Zena Toh and Michael Stefanone

Abstract: Although there is growing research on selfie-related behavior via social media, many questions remain about the relationship between traditional mass media and nature of selfies, their function in relationship maintenance, and a range of individual characteristics that may better explain taking and sharing digital images of one’s self. In this study, we explicate specific dimensions of the selfie, and evaluate a range of individual differences to explain taking and sharing behavior. Results show that the appearance-based contingency of self-worth explains individual focus on image and selfies. In addition, Snapchat is a significantly more popular platform for sharing selfies, opposed to Facebook. Surprisingly, male participants take and share more selfies, compared to females. Results are discussed in terms of online self-disclosure, and suggestions for future research are offered.

Saturday July 29, 2017 11:01 - 12:30 EDT
TRS 1-077- 7th Flr Ted Rogers School of Management, Ryerson University 55 Dundas Street West, Toronto, ON M5G 2C19