2017 #SMSociety Theme: Social Media for Social Good or Evil

Our online behaviour is far from virtual–it extends our offline lives. Much social media research has identified the positive opportunities of using social media; for example, how people use social media to form support groups online, participate in political uprising, raise money for charities, extend teaching and learning outside the classroom, etc. However, mirroring offline experiences, we have also seen social media being used to spread propaganda and misinformation, recruit terrorists, live stream criminal activities, reinforce echo chambers by politicians, and perpetuate hate and oppression (such as racist, sexist, homophobic, and anti-Semitic behaviour).

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Saturday, July 29 • 11:01 - 12:30
Is Twitter A Generalizable Public Sphere? A Comparison Of 2016 Presidential Campaign Issue Importance Among General And Twitter Publics [WIP]

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Author: Dorian Davis 

Abstract: News media often cite Twitter and other social media metrics as measures of public opinion. This study draws on a quota sample (N=420) of U.S. adult Twitter users to determine the representativeness of the Twitter public in relation to the U.S. general population around 14 issues related to the 2016 presidential campaign, and considers implications for news media coverage of the Twitterverse and other social media populations as representations of the greater public sphere.

Saturday July 29, 2017 11:01 - 12:30 EDT
TRS 1-147 - 7th Flr Ted Rogers School of Management, Ryerson University 55 Dundas Street West, Toronto, ON M5G 2C9