2017 #SMSociety Theme: Social Media for Social Good or Evil

Our online behaviour is far from virtual–it extends our offline lives. Much social media research has identified the positive opportunities of using social media; for example, how people use social media to form support groups online, participate in political uprising, raise money for charities, extend teaching and learning outside the classroom, etc. However, mirroring offline experiences, we have also seen social media being used to spread propaganda and misinformation, recruit terrorists, live stream criminal activities, reinforce echo chambers by politicians, and perpetuate hate and oppression (such as racist, sexist, homophobic, and anti-Semitic behaviour).

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Saturday, July 29 • 11:01 - 12:30
Free Pile Sort As A Method To Understand Gender Differences: An Ecological Model Of Social Media Use [WIP]

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Authors: Jaigris Hodson, Brian Traynor and Gilbert Wilkes

Abstract: This pilot study looks at a novel methodology that helps to understand how people choose which social platform to use. Beginning with the assumption that affordances alone cannot explain differences in social media platform choice, we propose an ecological model to understand the differences between social media platform choice by gender. We propose that a free pile sort method offers an opportunity to understand influences at the micro, meso, and macro levels of the ecological model that may be subtle and difficult to gage across different social networks using other approaches. We show, in a pilot study, the ways this method reveals fine distinctions in the way male identified persons vs. female identified persons think about social media platforms which may help us explain trends in use.

Saturday July 29, 2017 11:01 - 12:30 EDT
TRS 1-075 - 7th Flr Ted Rogers School of Management, Ryerson University 55 Dundas Street West, Toronto, ON M5G 2C9