2017 #SMSociety Theme: Social Media for Social Good or Evil

Our online behaviour is far from virtual–it extends our offline lives. Much social media research has identified the positive opportunities of using social media; for example, how people use social media to form support groups online, participate in political uprising, raise money for charities, extend teaching and learning outside the classroom, etc. However, mirroring offline experiences, we have also seen social media being used to spread propaganda and misinformation, recruit terrorists, live stream criminal activities, reinforce echo chambers by politicians, and perpetuate hate and oppression (such as racist, sexist, homophobic, and anti-Semitic behaviour).

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Saturday, July 29 • 11:01 - 12:30
Measured Beauty: Exploring The Aesthetics Of Instagram’s Fashion Influencers [WIP]

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Authors: Emily Hund

Abstract: This paper draws upon a sample of Instagram images posted by the fashion industry’s top “digital influencers” to explore what kinds of visuality succeeds in a social media environment increasingly dominated by metrics and commercialization. It argues that influential beauty on Instagram is “measured” in two ways: it is quantified and delivered to advertisers, and it is non-threatening. This dual nature allows influencers’ Instagram feeds to become useful spaces onto which a range of aspirations can be projected and new technologies for monetization can be tested.

Saturday July 29, 2017 11:01 - 12:30 EDT
TRS 1-073 - 7th Flr Ted Rogers School of Management, Ryerson University 55 Dundas Street West, Toronto, ON M5G 2C4