2017 #SMSociety Theme: Social Media for Social Good or Evil

Our online behaviour is far from virtual–it extends our offline lives. Much social media research has identified the positive opportunities of using social media; for example, how people use social media to form support groups online, participate in political uprising, raise money for charities, extend teaching and learning outside the classroom, etc. However, mirroring offline experiences, we have also seen social media being used to spread propaganda and misinformation, recruit terrorists, live stream criminal activities, reinforce echo chambers by politicians, and perpetuate hate and oppression (such as racist, sexist, homophobic, and anti-Semitic behaviour).

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Friday, July 28 • 14:00 - 15:30
Workshop 2A: Uncovering deep context in social media preferences: Analyzing social media use using free pile sort and UX methodologies

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Workshop Facilitators

Dr. Jaigris Hodson
, Royal Roads University
Dr. Brian Traynor
, Mount Royal University
Dr. Gilbert Wilkes, Mount Royal University (Canada)

Workshop Details

Analyzing social media use using free pile sort and UX methodologies User-Centered Design (UCD) places strong emphasis on feedback from users early and often within the product development cycle. Having users of a product or service be involved with helping organize content, particularly navigational and labeling structures, early in the process is crucial for success. One UX tool used to collect information on the mental models of how users ‘see’ their content is Card Sorting. This hands-on workshop is designed to give you an understanding of the method and data analysis of this simple yet powerful research application. In Social Sciences we often triangulate through a variety of methods to tease out our understanding of complex situations. Where we can combine both qualitative and quantitative methods we can probe and tease out subtleties in research data. Card Sorting is a mixed method that allow us to examine user preferences.

The workshop will focus on the following questions:

  • Why UX tools/methods are research based and offer a mature portfolio of methodologies that can be applied in many areas
  • What are the parallels between anthropological Pile Sort and UX Card Sorting?
  • How do you conduct a Card Sort online?
  • How do you analyze, organize and leverage data from a Card Sort study?
  • What else can you do with the data from a Card Sort study?
  • What are the biggest challenges in using some UX tools in the Social Sciences?

The typical UX activity is structured in three parts:

a) Session introduction - participant background data

b) Usability test activity

c) Post-session experience - participant demographic data

This structure supports the collection of both structured and unstructured data. The normal considerations must be taken into account for sensitive data treatment and researcher bias.

Who should attend

This workshop will appeal to researchers with an interest in mixed-methods. Anyone interested in how UX researchers typically structure test activities with participants will gain insights on unmoderated data collection.

Are you involved in a research study where there are multiple viewpoints or complex alternatives? If so, then Card Sorting might be a technique for you to examine the relative strength of choices. Are your research participants distributed geographically and open to using a variety of technologies? The recruitment and data collection techniques/tools frequently used in UX might be just what you need. 

Workshop Organizers
avatar for Jaigris Hodson

Jaigris Hodson

Assistant Professor, Royal Roads University
Jaigris Hodson (B.A. Royal Roads University, M.A., Ph.D. York/Ryerson) is an Assistant Professor in Office of Interdisciplinary Studies at Royal Roads University. Her doctoral research focused on compiling and understanding the self-professed corporate identities of Facebook... Read More →

Brian Traynor

Associate Prof. Information Design, Mount Royal University

Friday July 28, 2017 14:00 - 15:30 EDT
TRS 1-147 - 7th Flr Ted Rogers School of Management, Ryerson University 55 Dundas Street West, Toronto, ON M5G 2C9